One of the most challenging aspects of the ICI is gaining buy-in throughout the organization for modifying operational behaviour or making technology investments. From demonstrating the value to upper management to earning support from workers on the plant floor or in the mine, success in the ICI program requires getting the full team on board. Our guests are experienced energy managers who have demonstrated excellence with the ICI program. In this session they discuss some of their experiences and challenges getting organizational buy-in for a high-functioning ICI response.